Social Media Marketing Agency Dublin
At Engage Digital our approach to social media marketing is unique. Our social media strategy is built around the business and its goals. There is no copy-and-paste option available with us.
So what is Social media marketing?
It is the use of social media platforms to promote a business’s product or service. There are many channels available to use, but having a presence on the right channel is important.
This is where we come in, we look at your target audience and their online behaviour. This is just the first step in developing your social media strategy. From here we will develop a strategy and content and begin to roll it out.
While other marketing agencies leave it here, Engage Digital takes it one step further. We undertake analysis of the channel and the content, ensuring the content is reaching the biggest audience possible and that we are reaching the business’s goals, whether that be engagement, website clicks or other key metrics.
We work closely with our clients to ensure that the right message is being delivered and the brand is positioned accordingly. With our social media management service, we work extra closely with the business to ensure the right message is being delivered on time, every time.
Our team will spend time on-site to get a good understanding of the business and the product or service. This will allow us to deliver the correct message and portray the correct image of the company. It also allows us to get an understanding of the business’s tone of voice and how it operates.
Social media has shown exponential growth since 2004, although its use has not yet peaked. So the question is, should your business have a social media presence? The answer is YES! There is a social media channel for everyone. Whether you’re in the B2B market or the B2C market it is worthwhile having a presence.
There are several social media channels, and more coming regularly, but what channels should you be on? Well if you’re in the B2B market, a good channel is LinkedIn.
If you are a B2C business then you have a wide range of channels to choose from. More than likely, you will have more than one channel that your target market is on and each channel may require some slight changes to ensure performance. It is worthwhile having a look at your target market and what channels are best aligned with that segment.