What is Search Engine Optimistion

What is SEO

Search engine optimization or SEO for short is the process of improving your website to improve its appearance on search engines. There are many parts to SEO from technical, content and links. 

At Engage Digital, our team has a wide range of advanced SEO techniques to ensure your website is found on each search engine. 

Why Do You Need SEO?

Building a website is one of the most important advertising options you can undertake, but while a website is built and looks good, it may not provide you with any leads or revenue. It is not only important that your website looks good, but your website must be found online by your audience. This is where Search engine optimization comes into its own.

Engage Digital
Search Engine Optimisation

What We Do

The team at Engage Digital undertake all aspects of SEO including link building, competitor analysis, gap analysis, content creation, website speed optimisation, and more. Our packages are built around you and your business goals. 

Our monthly reporting is not just your ordinary automated report. We schedule a virtual call or an in-person meeting where we discuss changes made, performance and the coming months’ work. This gives you clear insight into your business direction and allows you to have input. 


The Three Pillars of SEO


Technical SEO

Technical SEO refers to the procedures used to design and optimise a website so that search engines can quickly crawl, index, and display it. 

Off-page SEO

You’ll need to consider more than just your on-page SEO strategy if you want your website to rank on Google and improve the organic traffic to your company.

One of the key components of an effective SEO plan is off-page SEO.

All SEO strategies that don’t require changing or adding content to your website are referred to as off-page SEO.

The following are off-page SEO elements

  • Link Building
  • Brand Building
  • Content Marketing
  • PR
  • Local SEO (GMB and Citations)
  • Social Media
  • Forums
  • Influencer Marketing
  • Events
  • Guest Posting
  • Podcasts
  • Reviews
  • Content Syndication

On-page Seo

On-page SEO is the practice of making web pages more keyword-specific so they will rank higher in search results, hence generating more organic traffic. It entails matching a certain set of keywords with search intent as well as page-level components 

Elements of on-page SEO include:

  • Title tags
  • Internal links
  • HTML code
  • URL optimisation
  • On-page content
  • Images
  • User experience (UX)

If you would like to know more or to chat with one of our expert team, contact us today to arrange a discovery call.